Chinese Color AtlasFestival
5 COLORS · Festival · Spring Festival · Poster
DESIGN PALETTE · EXPORT READY
DESIGN PALETTE · EXPORT READY
Spring Festival Poster
春节海报
Lunar New Year energy — big red and gold dominant, gosling yellow warmth, festive and bold
FestivalSpring FestivalPoster
EXPORT VALUES
Recommended ratio
60 / 25 / 10 / 5
Use the primary and light colors for most surfaces, reserve the accent for conversion points, and keep dark colors for typography or depth.
Use it for
- +Hero sections, package covers, social cards, and campaign key visuals.
- +Design systems that need a culturally specific but still usable palette.
- +AI image prompts, Figma variables, CSS tokens, and brand moodboards.
Avoid
- —Using all five colors at equal weight; the result will feel noisy.
- —Putting low-contrast color pairs directly on text-heavy UI.
- —Treating the palette as historical proof; it is a design template, not a scholarly claim.
COLORS IN THIS PALETTE
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